Our data collection platform is able to integrate with your existing database and communication channels seamlessly, breaking away data silos and consolidating all your basic internal data, such as your CRM system, WeChat, SMS, MMS, Website, EDM, Call-center and more, into a single platform.
On top of which, our Big Data resources can help to supplement your data pool using our dynamic external data, matching the online body language of your customers that were previously unknown, such as E-commerce behavior, search behavior, social behavior, external website behavior and media behavior, combining all of which to create an extensive data cloud.

When collecting data from various data sources, it’s highly likely that there exist different data dictionary definitions of similar entities, or for corruption to occur during transmission or storage.
Our data cleansing process serves to identify incomplete, inaccurate and irrelevant data from the database, and after which, replace or remove this “dirty” data from the database to ensure that all data sets are similar and consistent within the same database, thereby enhancing the overall quality of the data in the database.