Before the start of the customer journey, you need to know as much about your customers as possible. Previously, what you know about your customers consist of only half the picture, one that is based on the internal data that you have. Now, with the integration of internal and external data, Customer Insight can provide you with a full 360 degrees view of your customers. You’ll know who they are, what content they like from your communication with them, their behavior and interests, and if they visited your competitors’ website, and etc. All these valuable data will be at your disposal, to plan ahead for your engagement with them.